,

brandEXPANSION Hot Press

Franchise & Business Opportunity News

Evaluate Your Franchisor’s Continuing Support Plans

Written on March 31st, 2008 by Joseph in Franchising Developments.

When you buy a franchise, there are quite a few things that will contribute to your success. Apart from your dedication and market condition, two other important factors are the initial training and on-going support system of your franchisor. These two things are considered as major responsibilities of the franchisor and will be outlined in the franchise agreement. Initial training is the guidance you get at the beginning when you are starting a franchise. It will introduce you to the day-to-day running of the business and other associated procedures. The franchise fee that you pay covers for this training as well for other supports that the franchisor provides as “Grand opening” assistance.

Similarly, the royalty fee or the on-going fee covers the essential on-going support. Without on-going support, it won’t be possible for you to function properly as a franchisee. Moreover, if you are new to the business arena, you will find yourself facing certain situations that are new to you. But, the valuable support provided by the company can avert the problems. Also, regular check-ups from the franchisor are necessary to maintain a level of standard. Franchising depends largely on the brand-name and image of the company and if your franchisor is not careful in preserving it, you may suffer due to incompetence of others (it’s particularly important in case of food-chain franchises)! Hence, make sure that your franchisor has promised effective on-going support in the franchise agreement.

Now, let’s look into some factors that make an on-going support really worth it. First and foremost is how you can contact the franchisor. Most top franchises designate franchise representatives for a particular area. Generally, one representative for four franchisees is sign of an ideal franchisor. Then comes the question of how much time does the franchisor provide as on-going support. It can be 24/7/365 support where you can call your franchisor anytime you want over a toll-free number. Some franchisors allow their franchisees to call during regular office-hours whereas some like Auction It Today provide the cell number of its representative, so that the franchisees can speak to them directly whenever needed.

Any of the best franchises will try to check out the market condition and renovate its franchise system accordingly. So, it’s another form of on-going support that you can expect from the franchisor. It will include periodic training for you and your employees. Moreover, the franchisor can also arrange for regular conferences and seminars. Most of the top franchises also provide intranet to their franchisees, so that they can talk to each other. You can also get regular marketing plans from your franchisor and will be assisted while getting the inventory in time. These things too are counted as the franchisor’s on-going support.

To know more on this topic, contact brandEXPANSION.

One Response to “Evaluate Your Franchisor’s Continuing Support Plans”

10 Ways to Make Sure You’re Making the Right Franchise Decision | FirstPrizeFranchise.com - Franchise Opportunities, Business Franchise, Franchise Information, Business For Sale Left at 3:43 pm on April 7th, 2008
1

[…] business franchise and your franchisor is SBA pre-approved, nothing can be better than that. 5. The initial training is quite good: Franchising is all about the franchisor teaching its business system to a franchisee. So, how well […]