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brandEXPANSION Hot Press

Franchise & Business Opportunity News

Archive for July, 2007

The Art of Making Your Brand Sizzle

July 29th, 2007

By Will Kiesling

There is an old saying in the restaurant business “You sell the sizzle, not the steak.” This axiom aptly expresses what all franchisors aim …

Qualities of a True Franchise

July 27th, 2007

by Will Kiesling

You’ve landed on a successful business in one location. Do you have what it takes to be the next great franchise opportunity?

Here are some factors that make …